Lead Qualification Specialist (Temporary)

Are you resilient, determined, eager to exceed your targets and hungry to succeed?

As a Lead Qualification specialist, your role will focus on the delivery of an exemplary customer experience, involving timely telephone and/or email follow-up of prospects and customers who have expressed an interest in Waters solutions via their engagement with our digital presence and marketing campaigns, elevating the Waters brand.

You will aim to generate high-quality opportunities for sales, through qualifying the interest and intent of marketing qualified leads (MQLs) to sales-readiness or contact nurture status.

Some campaigns may require self-paced learning and/or training prior to customer communication, with a focus on specific market segment campaign messaging and the current Waters product portfolio.

Reporting to the Marketing Director, India, and as part of the APAC lead qualification, you will maximise MQL-opportunity and contact conversion, drive sales funnel size and health and ultimately grow the orders derived through Marketing channels.

This is a contract role ( one year) and has a hybrid work environment.

Engage with new and existing India customer contacts that have expressed an interest in Waters solutions, identify their needs and generate business opportunities through the conversion of MQLs to the state of sales readiness or to contacts for nurture.

Cover a range of product and solution offerings, across India, aligned with current marketing campaign and product portfolio messaging and focus.

Complete the necessary information in our customer relationship management system (Salesforce) to allow for ongoing nurture of customer contacts in future marketing and business development activities, and/or seamless handover to account managers for opportunity development.

Through high-quality customer and prospect interactions, identify, understand, document and communicate market and competitive insights.

Work to meet or exceed lead qualification key performance indicator targets as set by the India Marketing Director & APAC lead Qualification & Operations Leader, aligned with service-level agreements between sales, marketing and demand generation.

Prospecting via various publicly available tools (eg. Linkedin) to identify and engage with potential new customer contacts & accounts as directed by the India Marketing Director & APAC Lead Qualification & Operations Leader. In this capacity, this role will become the source of Marketing Qualified leads.

Work with the India Sales teams, drive MQL opportunities into orders, constantly looking for ways to drive increase conversion to orders.

Collaborate with the India field marketing and sales organisations to ensure customer and business success vs annual operating plans.

• Outstanding verbal and written communication.
• Excellent interpersonal skills.
• Ability to work in an organized, accurate manner.
• Resilience and tenacity.
• Quick and enthusiastic learner.
• Fluency in one or more of the following languages: English, Hindi
• Evidence of effective collaboration & networking skills.
• Ability to interact with and influence customers across organizational levels.

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.   

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.