Sr. Rheology Sales Specialist

Role overview

We are looking for a technically strong, customer-facing Rheology Sales Specialist to grow TA Instruments rheology business in your territory. You will combine deep application understanding with consultative selling to help customers select the right rheology solution and win share in a highly competitive market.

This is a high-impact specialist role: you will lead technical conversations end-to-end, develop competitive strategies, and drive predictable pipeline to deliver AOP and sustainable growth.

• Key responsibilities

  You will:

  • Own the rheology product portfolio in your territory and position TA Instruments’ differentiation clearly (e.g., measurement performance, ease of use, application breadth).
  • Run consultative discovery with R&D/QC labs (industry, universities, institutes) to translate application needs into a winning technical and commercial proposal.
  • Drive the full sales cycle: prospecting, opportunity qualification, demos/workshops with application team, proposal/tender support, negotiation, and close.
  • Build and execute competitive strategies to win against key competitors; capture and share competitive intelligence.
  • Develop a healthy, forecastable pipeline; maintain accurate CRM (e.g., Compass) data, funnel hygiene, and monthly forecasts.
  • Collaborate cross-functionally (applications, product management, marketing, service, channel partners) to deliver a best-in-class customer experience and identify upsell/upgrade opportunities.

Qualifications

Required

• Bachelor’s degree or above in Materials Science, Chemistry/Chemical Engineering, Polymer Science, Physics, or a related discipline.
• 3+ years of capital equipment sales experience in scientific instruments; rheology, thermal analysis, or materials characterization experience is strongly preferred.
• Proven ability to sell to a mix of industrial and academic customers (e.g., new energy/battery, advanced materials, pharma/biopharma, food).
• Strong technical communication skills in Mandarin; working proficiency in English (written and spoken).
• Comfortable with frequent travel (typically 40–50%).

Preferred

• Hands-on application knowledge in rheology (e.g., low-viscosity measurements, LAOS, DMA-related workflows) and the ability to lead high-quality technical discussions.
• Good understanding of the China rheology competitive landscape and ability to translate insights into win plans.
• Experience working with distributors/channel partners while maintaining direct sales ownership.

What success looks like

• Consistently delivers AOP and builds a strong late-stage pipeline with accurate forecasts.
• Is recognized by customers as a trusted technical advisor, not just a seller.
• Wins competitive deals through clear differentiation, value-based selling, and strong execution.
• Leverages internal teams effectively to shorten cycle time and improve customer satisfaction.

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.